How to design a pop up stand to draw in visitors

Keep it simple

When you have a great service or product to promote, it can be tempting to include all of the information about it on your banner stands and fabric pop up stands. However, this can often be detrimental to the look of your booth and it can confuse your audience. A pop up stand must showcase the core value and message of your company in order to spark initial interest. All other details can be given to interested clients via printed booklets or brochures once they start talking with your sales people.

 

Define your message

Similar to the point above, it is important to clarify the main message that you want your audience to know about your company when they look at your stand. This could differ slightly from trade show to trade show, depending on the audience and industry you are targeting. Think about this carefully in order to promote the right, effective message that resonates with your audience.

Use eye-catching imagery

As well as using a simple, clear, enticing message, matching this up with appropriate and eye catching imagery can help to draw eyes to your stand. Invest in some expert graphic design, or source high resolution images from stock photo websites to keep your stand looking slick and professional.

Stay on brand

Your pop up stand serves as one part of a larger marketing strategy and the design of them should be approached with this in mind. Be sure to stay in line with your company colours and branding guidelines. This will help your clients to form a strong, coherent impression of your company that will stay with them for longer.

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